In today’s blog, I’m going to teach you how to identify your ideal clients. I’m also going to share how you can fill your business with those clients, so that you're working with people you LOVE working with.
Feel into this: your ideal client is the source of your inspiration. They are the one you wake up thinking about in the morning. They are the one you want to help.
Here’s the thing: your ideal client isn’t something you have to “figure out.” It’s not something that you have to problem solve. You already know them. They’re the reason you’re doing what you do, the inspiration to do something new.
Here’s an example to help make this clear: Before I started my business, I was focused on helping two groups of people: math teachers (I was a math teacher coach) and spiritual visionaries.
Both groups of people - the teachers and the spiritual tribe - were service oriented. Both were absolutely dedicated to helping the world. Both communities had a scarcity mindset and were used to martyring themselves. They did it in different ways, but they were both doing that.
It was 12 years before realizing I was here to help these same people with something else. When I landed on my business, it was the synergy of these two groups that guided me: I wanted to bring the excellence, integrity and work ethic from academia into the spiritual community. And I wanted to bring the heart-centered focus and generosity of a spiritual community into the world of education.
When I started coaching in my own business, I worked with spiritual teachers who wanted to lead retreats - those were my ideal clients.
As I learned how to make money, do sales, and build a business, I was able to teach that as well. And now my ideal client wants to make a lot of money being of tremendous transformational service. They want to sell and build their businesses with integrity, ease, joy and service - and that’s where I can really help them. I'm sharing this, because I also want you to understand that your ideal client is going to transform - just like your actual clients are going to transform. You'll do some work with them, they'll have a problem, they'll figure out how to solve it. Then they'll have a new problem. It's okay - in fact, it's essential that you think of your ideal client as an evolving human being. They don't have to be fixed.
Step back and think about your ideal client. Who are you here to help? What are their qualities? What matters to them? Why do they matter to you? What do you love about them? What do you appreciate about them? What do you have compassion for?
Feel into the truth of what you already know. Remember, you don’t have to figure this out - you know it already.
Next, I want to help you get clear on how to attract those clients into your business.