When you raise your rates, you are raising your standards for your business, your work, and your clients.
You are setting a higher standard for yourself. You are demanding that your highest self be even more present in your service.
And you are setting a higher standard for the type of people that become clients. You are demanding that their highest selves be even more present in working with you.
The synergy of those two shifts means a higher standard of results for your clients in their transformational work.
It is an act of service to sell what you do.
It is an act of service to charge what you feel called to charge.
It is an act of service to raise your standards - and raise your rates to match what resonates most with you.
With that in mind, let's look at some questions that I hear regularly in my business.
QUESTION 1: How do I raise my rates and bring all of my old clients with me?
Why do you want to bring your old clients with you?
When you set new standards, you create a new set point to your attraction.
And you can’t bring everyone with you AND uplevel at the same time.
Whenever you uplevel, some clients (and people in all areas of your life) will fall away.
And new clients (and people in all areas of your life) that meet - and LONG FOR - your higher standards will come in.
Trust this part of the process.
And remember: your ideal clients pay your rates to work with you, whatever your new rates are.
(If this isn’t one of your explicit criteria for your clients, it’s time to upgrade your standards!)
QUESTION 2: How do I know who to invite to join me in this new phase of my business?
Connect with your heart.
Consider your current clients.
Which of these incredible human beings would you LOVE to work with at this new level? Which of these people do you believe would be completely served by the new level of transformational work that you’re offering?
Be selective. Don’t settle. It’s an honor and a privilege to take old clients with you into a new phase of your own business. If you are bored, frustrated, or in any way tolerating working with a current client, do not spend energy problem solving this. Let them go.
Treat your invitation to continue as sacred.
And trust your instincts about what will truly serve your client.
QUESTION 3: How do I share my new rates with my older clients?
There are three simple options:
- Offer old clients your old rate. “My rates are going up this month. I want to honor you and our history of working together by giving you another program at your current rate.”
- Offer old clients your new rate. “My rates are going up this month. I’d LOVE to continue working with you - would you like to talk about what my new programs look like?”
- Offer old clients something in the middle. “My rates are going up this month and I’d like to offer you a special offer in honor of our work together.”
Regardless of which you choose, include your clients in your process.
Even if you don’t feel called to raise their rate yet, let them know that you are raising your rates.
Tell you clients about what’s new in your work.
How are you growing and changing?
Why did you feel called to invite them into this new level with you?
QUESTION 4: How do I decide what is in service of my client?
What will inspire them? What will support them in expanding, evolving, raising their own standards?
What is in service to your client?
Be honest with yourself about what feels good for you.
Trust your gut - don’t overthink it.
(Remember, if you are charging a price that doesn't feel good to you, you will end up resenting your client - and that's not in service to them.)
QUESTION 5: But seriously, how can it be in service for me to raise my rates?
Let me use myself as an example here:
My coach Marla Mattenson and I started working together early on in her business - and at the very beginning of mine. I've re-signed with her five times since we started. Every time the price has dramatically increased. And for me, that's exciting. Why?
Because I know that we feel our own worth the most powerfully when we pay someone else what they're worth.
When Marla raises her prices, it’s in service to me.
I get a little terrified too - but mostly VERY excited.
I get to feel my own worth even more.
I get to see even more of what I’m capable of.
I LOVE paying her more.
All of that shows up materially too:
The last time I hired her, I paid in full and had my highest grossing month ever.
And because I’ve done that multiple times, now I know:
If it's a yes for me, I pay for it.
I do not use money to stop me.
My “yes” means action.
That’s my practice.
This is financial freedom.
Raising your prices gives your clients an opportunity to cultivate the skill set of FINANCIAL FREEDOM.
It gives them the opportunity to know - and experience - that they can have whatever they want and need whenever they want and need it.
Want to learn more about financial freedom with me?
Email me at firstname.lastname@example.org with the subject line: Let's dive in.