Why the Pricing Strategy of your Business is SO Important

This is the short version of why buying my first high-end coaching package was such a huge expansive moment for me. In fact, just HEARING the price absolutely blew me out of the water!

Within a couple minutes of that first coaching call, I knew that this was what my whole life was preparing me for. I knew coaching was my purpose. What I didn’t know, yet, was that I wanted a business – or that any of this would require sales.
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At the end of the conversation, she offered me a program with a price tag so high it felt like…
What!? You can do that?

And, I knew I wanted to do that.

I didn’t have language for any of it. I didn’t know how I was going to pay for it, but I was SO EXCITED – a whole other level of existence was being revealed to me. I didn’t even know people were living this way.

For me, the ultimate breakthrough into my new life wasn’t selling a high end program. It was buying one.

In this video, I talk about the importance of pricing strategy, what you choose to charge, how powerfully it impacts your service, and why it’s so important – for your clients!

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