From a human design perspective, I am not mechanically built to talk to strangers.
So it’s not surprising that for me, cold calls have mostly meant unexpected sales calls to people I know, whether a little or a lot. In the first months of my business, I made many of these kinds of calls: I dialed all the numbers on my phone and told the people that answered what I was up to, asked them questions about their lives, and looked for opportunities to invite them into my coaching container.
Making those calls was an exercise in freedom.
Overcoming my resistance and making those calls helped me move past the biggest people-pleasing codependencies I had at the time. It got my business off the ground, and it helped me do some of the most confronting transformational work of my life up until then.
Now, that’s not primarily how I do sales, nor how I prefer to do them. The people in my sphere prefer a call that we’ve come to together, where we both know that we want to explore working together. So a lot of what I strategize in my business now is how to create more of those conversations.
I’m constantly asking myself:
Who do I want to talk to?
What people, ideas, and opportunities am I responding to?
What is my fantasy of how my next client will come into my world?
I love to create classes and lives and workshops and virtual retreats and opportunities where people can feel me, and I can feel them.
And once I feel them, I know if we have a next step. And if we have a next step, I’m comfortable telling the truth:
I want to have a conversation with you. Are you game for that?
I want to talk about what it would look like to work together. Are you open to that?
Hey, can we book a call?
Simple. Clean. Still plenty of fear of rejection to overcome there.
Source material, Sales Full Stop, June 14, 2023